Red Hat approached us for a custom trade show booth to match their open source philosophy. We looked towards the coloring book boom to concept and create a “coloring booth” that anyone could collaborate with. The booth was an enormous hit at SXSW’s SX Create 2016! From curious toddlers to grown-up makers, children born to color outside the lines to parents that just wanted a sense of calamity: everyone wanted a chance to collaborate with the community to make something beautiful.